New Braunfels

Welcome to New Braunfels

An enchanting blend of historic charm, riverside recreation, and vibrant culture

Nestled between Austin and San Antonio, New Braunfels offers a unique fusion of old-world charm and modern Texas living. With its rich German heritage and picturesque surroundings, this city is known for its scenic rivers, historic downtown, and family-friendly atmosphere. Whether you're drawn to its lush parks, lively festivals, or the laid-back vibe of the local river scene, New Braunfels welcomes you with open arms and an irresistible charm.

From tubing down the Comal and Guadalupe Rivers to strolling through the historic district of Gruene, this city offers a lifestyle that feels both adventurous and serene. New Braunfels manages to strike a perfect balance between small-town hospitality and a lively cultural scene, making it an ideal destination for those who appreciate both heritage and modern amenities.

What to Love

  • A rich German heritage and vibrant cultural scene
  • Iconic festivals like Wurstfest that celebrate local traditions
  • Beautiful rivers perfect for tubing, kayaking, and outdoor activities
  • A historic downtown filled with charm, dining, and boutique shopping
  • Scenic parks and recreational spaces for families and nature lovers

Local Lifestyle

In New Braunfels, life moves at a leisurely pace but never lacks excitement. Locals enjoy outdoor activities year-round, whether floating down the rivers, enjoying family picnics in Landa Park, or attending one of the city’s many lively festivals. The community thrives on a spirit of togetherness, where residents gather at local restaurants, frequent farmer’s markets, and celebrate the area's rich cultural history. Whether you're sipping craft beer at a local brewery or enjoying a meal at one of the beloved riverside restaurants, the local lifestyle is relaxed, vibrant, and community-focused.

Dining and Shopping

New Braunfels boasts an impressive culinary scene, blending classic Texas flavors with a dash of German influence. Gruene River Grill offers a delightful dining experience with its riverside views and a menu that includes both Southern comfort food and lighter fare. For barbecue lovers, Mighty Oak BBQ serves smoky perfection with tender brisket and ribs that are hard to beat. And if you’re craving fresh seafood, McAdoo’s Seafood Company, housed in a historic post office, is known for its upscale take on classic seafood dishes.

No visit to New Braunfels would be complete without stopping at Naegelin’s Bakery, Texas’ oldest bakery, where you can indulge in traditional German pastries, fresh-baked breads, and sweet treats. Muck & Fuss is another local favorite, offering craft burgers and a curated selection of local beers in a laid-back, contemporary setting. For shopping, the historic district of Gruene offers an array of boutique shops where you can find everything from handcrafted jewelry to unique home décor.

Things to Do and Entertainment

New Braunfels is famous for its festivals and outdoor recreation, making it a hub of entertainment for both residents and visitors. One of the city's biggest events is Wurstfest, a 10-day celebration of German culture complete with food, music, and plenty of beer. It’s a must-attend for anyone who loves to embrace the festive spirit and immerse themselves in local traditions. For family fun, Schlitterbahn Waterpark is an iconic destination with its thrilling water slides, lazy rivers, and a variety of attractions that make it a summer favorite.

For a more peaceful escape, Landa Park offers scenic trails, paddle boating, and picnic spots where families can unwind and enjoy nature. The Comal River is perfect for tubing and kayaking, drawing locals and tourists alike for its crystal-clear waters and relaxing float trips. In the evenings, the Stars & Stripes Drive-In Theatre offers a nostalgic entertainment experience, where you can watch the latest movies under the Texas stars.

Schools

Families moving to New Braunfels will find an array of educational options that cater to all age groups. Notable schools include New Braunfels High School, Canyon High School, and New Braunfels Middle School, all known for their academic and extracurricular programs. Elementary schools such as Carl Schurz Elementary, County Line Elementary School, and Veramendi Elementary School offer strong educational foundations for younger students. The community’s focus on education ensures that students receive a well-rounded experience, contributing to the family-friendly appeal of this charming city.



Overview for New Braunfels, TX

87,549 people live in New Braunfels, where the median age is 35.1 and the average individual income is $36,754. Data provided by the U.S. Census Bureau.

87,549

Total Population

35.1 years

Median Age

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

$36,754

Average individual Income

Around New Braunfels, TX

There's plenty to do around New Braunfels, including shopping, dining, nightlife, parks, and more. Data provided by Walk Score and Yelp.

52
Somewhat Walkable
Walking Score
47
Somewhat Bikeable
Bike Score

Points of Interest

Explore popular things to do in the area, including Elixir Coffee & Tea, Un Poco de Todo, and Tamalez On D Go.

Name Category Distance Reviews
Ratings by Yelp
Dining 1.66 miles 5 reviews 5/5 stars
Dining 1.14 miles 7 reviews 5/5 stars
Dining 3.3 miles 6 reviews 5/5 stars
Shopping 0.64 miles 6 reviews 5/5 stars
Active 2.83 miles 7 reviews 5/5 stars
Active 4.73 miles 10 reviews 5/5 stars

Demographics and Employment Data for New Braunfels, TX

New Braunfels has 33,637 households, with an average household size of 2.58. Data provided by the U.S. Census Bureau. Here’s what the people living in New Braunfels do for work — and how long it takes them to get there. Data provided by the U.S. Census Bureau. 87,549 people call New Braunfels home. The population density is 1,944.01 and the largest age group is Data provided by the U.S. Census Bureau.

87,549

Total Population

High

Population Density Population Density This is the number of people per square mile in a neighborhood.

35.1

Median Age

50.03 / 49.97%

Men vs Women

Population by Age Group

0-9:

0-9 Years

10-17:

10-17 Years

18-24:

18-24 Years

25-64:

25-64 Years

65-74:

65-74 Years

75+:

75+ Years

Education Level

  • Less Than 9th Grade
  • High School Degree
  • Associate Degree
  • Bachelor Degree
  • Graduate Degree
33,637

Total Households

2.58

Average Household Size

$36,754

Average individual Income

Households with Children

With Children:

Without Children:

Marital Status

Married
Single
Divorced
Separated

Blue vs White Collar Workers

Blue Collar:

White Collar:

Commute Time

0 to 14 Minutes
15 to 29 Minutes
30 to 59 Minutes
60+ Minutes

Schools in New Braunfels, TX

All ()
Primary Schools ()
Middle Schools ()
High Schools ()
Mixed Schools ()
The following schools are within or nearby New Braunfels. The rating and statistics can serve as a starting point to make baseline comparisons on the right schools for your family. Data provided by the U.S. Census Bureau.
Type
Name
Category
Grades
School rating

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